Wal Goch Festival
Client
Football Association of Wales, Expo'r Wal Goch
Project
Cultural Project
Year
2022
“An amazing programme of football and culture at the Wal Goch (Red Wall) festival in north Wales this weekend.“
David Conn, The Guardian
Wal Goch Festival for Football Lovers is the first ever global festival of all things football related. Film screenings, books, games, fashion and memorabilia the festival celebrating fan culture from all around the world. Supported by The Football Association of Wales, bak is creates the branding, design, video content and messaging for the festival.
This is a major international festival that makes the host city the place to live, breathe and dream football.
The challenge was to create a design language that pressed all the right buttons for our core audience of football fans. Our visuals and messaging had to be both nostalgic, tapping into the magic of football legends and lore at the same time as not looking forward and not shying away from controversy.
Guests included Ian Rush, Jesse Marsch, Robert Earnshaw, Brian Flynn, Neville Southall, David Conn (The Guardian/Netflix), Davor Šuker, Megan Ferings, Roopa Vyas, Igor Stimac, Gruff Rhys, Eleri Sion and Adrian Chiles. Every day there were live broadcasts, film premieres, debates and music celebrating all aspects of football culture.
Our organic content reached an audience of nearly 1,500,000 with an engagement of 7.06%. The festival featured on ITV and BBC with Adrian Chiles’ Friday morning show going out live on Radio 5 from the festival site.
Overview
