bak created a brand and design concept from scratch. First the team had to come up with a name that would embody all the healthy, nutritious values associated with this new hazelnut spread. Once we came up with the name we produced the brand narrative and then designs for packaging. FITAL is the result and its origins in the hazelnut capital of the world helped inspire us to create a brand character and design world that has now gone onto the shelves of supermarkets for the first time. Happy eating!
Naming, brand concept, packaging and design