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How do Istanbulites (especially those far away) remember their city, how do they explain it to others, how do they talk among themselves, what do they remember when they hear, smell or see their Istanbuliteness, how do they continue to live their Istanbul identity? Istanbul Elsewhere is a a cultural project intended to explore what it means to be an 'Istanbulite'
As part of that project bak created an integrated campaign including design, branding, copywriting, videos and photographs for Meyhane Elsewhere: a digital space that captures the heart and warmth of a traditional Turkish tavern, a Meyhane. The campaign aimed to attract a global community of users and interest from investors while reflecting the atmosphere and friendliness of a genuine Meyhane.
Vakt-i Kainat (Universe Time) is a global gathering organised by Meyhane Elsewhere. Regulars from all around the world meet at the same place for raki and muhabbet. Some at 07 am on Saturday in California, others at 03 am on Sunday in New Zealand.
Act of Istanbuliteness / Lüfer
Act of Istanbuliteness / Hıyar Kadehi
Pop-up Meyhane / What does meyhane mean for your?
Meyhaneler Sokağı Campaign
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