A Czech/Slovak/UK feature documentary that premiered at Sheffield Doc Fest 2022. We were tasked with creating a campaign that would fill the theatres at Sheffield, create a buzz around the film and raise awareness of the plight of Czech/Slovak Roma in their home country. The screening is the basis for a social impact campaign for Roma rights in Czechia and Slovakia. We created hero content, designs and copy for social media as well as campaign strategy.
Funny, moving and poignant, the story of UK based Roma activist and lorry driver, Štefan Pongo and his family, was a big audience hit at the festival. bak was there to support the campaign with daily updates on social media, capturing audience reaction for the ongoing campaign to distribute the film in the UK and internationally.