The Turkish Workers Party

Inat Campaign

Overview

The task was to design a recruitment campaign for Turkey’s only parliamentary socialist party, The Turkish Workers Party, TiP. We created the campaign for them, developing their main messaging and all their key visuals.

By first of all identifying the key values across their supporter networks, we built the campaign around ‘Inat’ a word that in Turkish embodies determination, obstinacy and a ‘never say die’ attitude. The embodiment of ‘Inat’ is the goat. Here are some examples of the team's work.

Client

The Turkish Workers Party

Project

Political Campaign

Year

2021