The Turkish Workers Party
Inat Campaign
"Here’s one of our latest campaigns to design and brand from scratch Turkey’s only parliamentary socialist party, The Turkish Workers Party, TiP. TiP is a brand new party so we had a totally blank sheet to work with. We created a recruitment campaign for them, developing their main messaging and all their key visuals.
By first of all identifying the key values across their supporter networks, we built the campaign around ‘Inat’ a word that in Turkish embodies determination, obstinacy and a ‘never say die’ attitude. The embodiment of ‘Inat’ is the goat. You can see what we came up with below."

The Turkish Workers Party