Before the May 2021 local elections, a national voter registration drive for young people 16+ called Vote 16 was launched by the Welsh Government.
We loved working with young people on this campaign to enthuse and inspire young people in Wales to register to vote for the first time. We worked across all social media platforms for this fun and exciting campaign. For Tik-Tok we recruited influencers to produce engaging and light hearted content for younger people. Our key aim was to show that voting is one more in series of everyday choices that help us take control of our lives.